Colour
Perceived by the rods & cones in your eyes. If there is no light, is there colour?
- RGB - More colour variety compared to CYMK.
- CYMK
Format
- It's what it is set out on, for example: A4, DL, Poster, billboard. That is it's format, different formats can take shape in different scales and shapes.
Production
- Process of making the product, eg: cutting, glueing, binding, stitching, testing.
Processes
- Methods used to create the product, eg: screen printing, letter press, laser cut.
- Consider format, function, stock, colour. Etc.
- Could even been digital processes.
Finishing
- Related to process, such as spot varnishing, embossing, debossing, foiling, matte/gloss,.
- Attention to detail, professional touches
Stock
- The medium you print your work onto. (Paper, metal, etc.)
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