Design Practice: Classifying Typefaces: Part 1 & 2

Part 1: Visual Literacy is the ability to construct meaning from images and type,
been able to read images of the present, past and from a whole range of cultures.
Producing images that are effective at been able to communicate a message to an audience.

Visual literacy is easily found when it comes to reading signs and understanding their meaning, the following example shows although these aren't the signs you would normally see you still have a rather clear understanding of what they mean or the point getting across at-least.

Visual communication is the different in that it's the process of sending receiving messages.
It's based on a level of shared mutual understanding of signs, symbols and signifiers.
It is affected by the audience, the context, media and the method of distribution.

An example of Visual communication is been able to communicate through sign language, and since sign language is regional only that group have a shared understanding of what each sign means.

All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.

Typography, it's the art and technique of printing with moveable type. The composition of printed material generated from movable type and the arrangement and appearance from printed matter.

Stone carving affected the way type looks because of the tools necessary to create the type.

In 1450, Johann Gutenberg invented moveable type and from there it has evolved ever increasingly. The most modern day type setting machine still relies on the same methods used by Johann Gutenberg.

History of type: