OUGD503: Brief 1

Oasis

Write creative messages that will stand out in our stores.

Background

Loved by celebrities and stylists alike, Oasis, the contemporary, high street fashion brand, is renowned for innovative and stylish women’s fashion with a focus on feminine design detail, unique prints, vibrant colours and gorgeous dresses. Our DNA is clear: feminine, contemporary, confident, stylish and fun! Design has always been the heartbeat of what we do. We love print, we embrace colour, we love detail and above all else we are a brand that makes you smile.

Creative Challenge

Oasis’ innovative in-store and online initiatives make shopping social. We offer so many great services to our customer, some of which are unique to the high street and we want to shout about it!

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels  - from in-store to online. 

Stay true to our brand and appeal to the Oasis girl. You are free to bring your messages to life as you see fit. You may just wish to write them down in words, or to go to greater lengths to bring them to life visually using design and illustration. First and foremost we are looking for strong written messaging, but if you have ideas for how your messages can look visually, then we'd love to see them too.

Messages

Below are the key messages we want to get across. You should get creative with words and bring these messages to life! Think about the contexts in which the customer will come across them. How can we engage them? how can we surprise them? How can we delight them? Have fun with it!

• Time slot delivery. (We offer delivery slots at a time that suits you)
• We accept paypal in store (just download the app)
• Personal stylist in store (We offer personal shopping experiences in selected stores)
• Student discount 15% off all year round (With a valid NUS card)
• Cant find your size? We will track it down and deliver it for free
• Free wifi in store
• Gift cards
• My Oasis Card (apply for a loyalty card to make shopping even sweeter)
• We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)

Target Audience

The Oasis customer is girly and fun with a passion for fashion and style.

Considerations

Our tone of voice is chatty, playful, casual and friendly. We love to make you smile! We want to speak like our customer’s best friend.

Mandatories

Where appropriate please use our logo, and URL and feel free to incorporate our social icons too.

Deliverables, Artwork and Additional Information

For guidance on how to submit your work, please adhere to the main deliverables information which can be found here.

Any additional supporting information referenced in the brief can be found in the supporting project pack.

Why have you chosen the brief?

The brief interested me because It sounded like something you can have fun with and play, which I'd really like to do for a competition brief instead of something that was a bit more dull.

What do you want to get out of the brief?

Something I'm proud to have made and submit it.
Experience, learn something new doing it hopefully.
Winning would be nice too.
What do you want to do/make/propose in response to the brief?

Something fun and eye catching that would work within a retail and online environment.
What do you need to do/make/propose?

Banner/ Poster, etc. proposals, with the written messages on.

What's the problem?

Oasis isn't getting many customers anymore, losing out to places such as Top-shop.
What is the brief asking you to do?

It's tell people that it's things they now offer  because they don't know how to.
What is the brief trying to achieve?

More sales, more people going to Oasis, More social media followers.
Who will benefit?

Oasis.
What is the message?

Get across that Oasis is fun, modern, cheeky and totally girly with the following messages:

• Time slot delivery. (We offer delivery slots at a time that suits you)
• We accept paypal in store (just download the app)
• Personal stylist in store (We offer personal shopping experiences in selected stores)
• Student discount 15% off all year round (With a valid NUS card)
• Cant find your size? We will track it down and deliver it for free
• Free wifi in store
• Gift cards
• My Oasis Card (apply for a loyalty card to make shopping even sweeter)
• We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)

Who is the audience?

Women, 18 to 30, or as Oasis puts it, girls with a passion for fashion and style.
How will the message be delivered?

Through variety of different messages around the store, free wifi, student discounts. etc.Can you forsee a problem with this?

Most of the advertising is in store (from what they're asking), If they're wanting more customers surely they should be working outside of it to get these messages out to people rather then inside?