Cath Kidston Crit

Comment on the effectiveness of the product/ proposal in relation to the original brief:

Strengths: 

The pattern sits well within the cath kidston range, very british. Works effectively across a range of different products and colours.

Suggestions:

Perhaps the green is slightly dark which pushes the pattern more towards autumn/ winter rather than all year round.

Maybe think about the scale of the pattern to be appropriate for the suggested products > phone smaller than the dress pattern.

Comment on the appropriateness of the response to the identified audience and/ or context. 

Strengths

Perfect choice of the images for the audience - middle-class - female.

Suggestions:

Maybe also try the pattern with a slice of cake/ cupcake or sandwich/ pork pie insead of the scotch egg - but still think about your resolution is strong.

Comment on the visual quality of the final resolution.

Strengths:

Clear illustrations, identifiable, fine and delicate to go with your audience.

Suggestions

Have you tried having the images which are now orange/ brown in your pale blue colour and then use the soft yellow background?

Comment on the quality/ effectiveness of the presentation of the product proposal.