Responsive Pitch & Propose

5 Reasons I’m going to win:

• I’ve motived for this brief

The outcomes we create might not be actually fully resolved products. It could be concepts, idea generation.

The actual design process is a dialog with out people, and within various points within that we have to communicate proposals, visuals and ideas.

You will have more and more briefs multiple going on at the same time. I have to project manage with shorter and sharper deadlines.

50% of this module isn’t about the final product it’s about how we manage our time and how we generate and create ideas towards the briefs them selves.

10 things to consider to writing persuasive project proposals.

Sam Arthur RUNS Nobrow.

Set clear aims and objectives, what are they.

Overall aims, Outcome

What will the impact be.

Specific aims, Outcomes

Who or what will ‘it’ IMPACT on?

Objectives, Outputs

How will you make an IMPACT?

First describe your aims:

Aims: Aims are the changes that your project will make to the status quo.

• Changes to people’s perceptions
• Changes to the way people do things
• Political change
• Social change
• The impact that your finished work is design to have on a particular audience. 

Objectives: How you will achieve your aims

• What research you will carry out
• Where you will go for specialist information
• what kind of people will you contact help you along
• What expert advice will you need
• What processes will be involved.
• Which skills will be evidenced 
• What activities will take place
• What pieces of finished work will you producing

If you stand out from the crowd, present innovative ideas, backing it up with the research. You can present you aims and objectives.

The aim is what you aspire to do, your objective is how you are going to achieve it.

Specific - Details exactly what needs to be done

Measurable

Achievable

Realistic

Time bound

SPECIFIC research, who, why what and where. 

If i set out to research have i actually done that, spoke to the right people, did i find out what intended to do. 

Outcomes need to be measurable, have I achieved them for example.

If I’m dealing with a print method, the specific criteria for success and coming away for is coming away with the knowledge of how to communicate it and what needs to be done to do it.

Use words from the brief.

• Who needs it?
• Why do they need it?
• What evidence can you provide to support your argument?
• What circumstances have created this need?
• Don’t make empty statements.

They will want to play it safe, You need to justify and argue the NEED for your response. What proves your way is the better way to go. Proves it is far better then what they already have? What evidence do i need to support my argument. 

If you understand the need for this, what are the circumstances for the creation of the need of what they’re asking?

It’s the fact that they don’t understand their clients. (Fedrigoni wanting to be fun, when they’re boring paper merchants.)

If it’s not something you’ve researched, don’t make a empty bullshit statement.

BACK EVERYTHING UP.

Who are ‘THEY’?

• Demographics?
• Locations?
• Lifestyle?
• Which industry?
• What values do they have?
• Why will the engage with it?

Be very specific of the audience. You have the audience who you’re producing work for, BUT you’re also producing work for which is the audience who your client probably wouldn’t appreciate. Which is them. The client.

How do you pitch to a design manager of a company or to a CEO of a company?

You may be producing for HIGH end users, but the client doesn’t want to spend so much money. HIGH end product but on a budget cost. They want to make bigger margin profits.

• What are your goals?
• What are your ambitions?
• What are your success criteria?
• What are your values?
• Political standpoint
• Environment concerns
• Social factors
• Economic factors

If your criteria that is really effective and solves the problem, you have to communicate that.

If your criteria is something thats very risky, you have to communicate that. 

Communicate success, your more likely to succeed. If you show that it may possible feel, you won’t succeed. It’s too risky for them to invest. You have to communicate your motives, be successful.

WORDS TO AVOID in anything critical:

Unique, nice, special, normal, bland, sleek, definitely, awesome, basically, essentially, totally, interesting, utilize, like, get, got, I, chance, actually, really, truly, amazing, everyone, never, always, things, life, a lot, good, bad, cool, whatever, went, boring, trendy, stylish, maybe, individual

Make your proposal easy to read by: 

• Using a professional template/ layout
• Using the appropriate tone
• Not repeating yourself to pad it out
• Asking two people to check your grammar and spelling before you submit

Neutral Language

Be Professional

Don’t pad it out, make it fresh, new, progressive and professional.

Keep it short, sharp and to the point.

CHECK GRAMMAR

Begin with your vision of the ending in mind.

Assume nothing, Explain everything.

The reader knows nothing about you, skills or context of the project when they read the proposal.

What is my product and what could i propose.