From my initial ideas of where to take the branding I knew I wanted it to be something that would be possibly be a bit cheeky. I create a few concepts, I wanted to test them all thoroughly to make sure they worked digitally and then pick the most successful logo.
I started with a plain one, although I really like this logo I think it looks a bit too modern and plain for something thats targeting students. It looks a bit upper class. I thought Full. worked quite well but it wasn't really getting it across too well.
Font: Mission gothic bold.
I like this colour combination, but Im still unsure with this logo.
Full like this just seems a bit cheap and I don't like it.
The shade of grey here I really enjoy it's a lovely lush colour and it speaks healthy food here immediately.
I don't think like this the concept of the Full & stop is coming across fully as I would like.
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