I wondered from the previous how I could incorporate the FULLSTOP in full more. You know the dot. I put Full inside it (Font: Quicksand bold) I kinda of really dig it, it looks quite fresh looking. It just needed some polish.
It looked okay in the inverse but I think it looks to much like some sort of sticker you'd get off a dentist. It looks a bit lame this way around.
Now, with a black line ON TOP of that fill, now I really like this. It looks friendly, upbeat, maybe don't use blue...
White in the middle is okay. I definitely prefer the above.
But definitely green is a much better choice of colour to use, it's a lot more radiant and healthy looking. Full stands out at you nicer in green.
I created a few sample colours just to see how they worked together, I REALLY like the red and green colours I picked, I thought they'd work perfectly together. The blue works well just to work with but green is the colour to pick. It speaks a lot more about what it's about. Healthy food to fill.
Too much like the charity slogan. Incorporating stop works better then as a stand alone.
I really liked this when i saw it, It's rather cartoony looking at this point. But I DO like that. I don't think it wouldn't work when it comes to incorporating it into the rest of the printed material it'd work well with some sort of geometric graphics.
Squiggly lines, remind me of eye floaters.
Getting somewhere with this.
This is the part I really got excited with my logo, The last one I drew is the direction I needed to go. Combined with the development of the Feel of the logo (the thick black line, the colours, etc) This is how I got to the point of fully nailing the logo I was after.
I realised after the picture above, It NEEDED the other line around it, otherwise how would I display the logo on flat white back grounds, I needed something to contain it and that's how I arrived here, although I drew more examples of how this logo could work, I was incredibly content with how this one looked already so I stuck to it.
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