OUGD503: Session 2

5 Most important words:

• Feminine
• Engaging
• Playful
• Strong
• Context

5 Most important considerations:

• Placement of the messages
• How it engages the customer
• Not just for inshore, modular design

5 Related products:

• Tops
• Dresses
• Cardigans
• Jeans
• Accessories

5 Related places:

• Shopping mall
• High-street
• Online
• Catalog

Sam:

5 Most important words?

• Contemporary
• Stylish
• Vibrant
• Playful
• Celebrities

5 Considerations?

• Where will it be placed
• Format and Scale
• Who is ‘Oasis girl’
• Any further deliverables/ supporting work
• How to engage audience

5 Related Products

• Shoes
• Jewelry
• Dresses
• Tops
• Skirts

5 Related places

• Online shopping
• Catalogue
• Magazine
• Shopping centre
• Retail park

Who is the audience?

• Women, over 18. With a ‘Passion for fashion.'

Who should the audience be?

• Student, 21 + up to mid 30’s, disposable income, Uses Twitter. Reads heat magazine now and then.

Who could the audience be?

• Older women wanting to look younger, 35/40+, money to spare.

Why?

• The messages targeting seemed to be aimed at people who have the money to spend, Gift cards, Sizing, Stylists. Sounds like their sending a message for people who want help keeping on track with fashion. For a women who’s maybe a bit behind on it.

• What do they buy?

Heat magazine, reads daily mail articles, fashion catalogs, Costa coffees, Clothes for a younger audience, wait rose/ booths food, 

• What do they want to be?

A celebrity, younger, attractive. 

It’s the judges who are the first audiences.

What are they looking for.

target at the men waiting for the women in the changing room.

Re-write the brief (ESTUDIO) - also concept statement.

Initial development, 3 contextual reference.

5 Reasons why your response will win.