Design Production

• Form 
• Function 
• Production

Focus:  Ask why.

Appropriateness of response:

• What is the problem? - Why?
• Who is the audience? - Why?
• What is the context? - Why?
• What is the method of delivery? - Why?

Persuade, inform, promote, educate, entertain, explain,

clarify, organise, confuse, engage, influence.

• Quality of resolution
• Meeting the deadline.

Rationale:

What am I doing and why?

• Concept?
• Idea?
• Research?

• Audience?
• Context?
• Media?

• Creative?
• Ethical?
• Commercial 

Is it the Media, Or the Message.

Consider Tone of Voice.

Try it.

Test it.

Make it better

Don't imagine what the audience thinks.

Product, Range?, Distribution. 

What else could it be?

Content & Categories:

• Info graphics.
• Typography
• Form & format.
• Media & Processes
• Form & Function. (Doesn't just looks good, but performs well.)
• Audience & interaction
• Scale and Context.

Take photos when it's grey.

• Publishing & Editorial.
• Branding & Identity
• Packaging & Promotion
• Information & Way-finding