Fresh Rubber Brief

My friend Paul approached me to create a series of logos for his upcoming motor-sports blog. The reason I'm choosing to take this brief on is because it give me an opportunity to take on something a lot different to what I'm normally used to and explore what can be done with it. Logo design isn't really my place, neither is motor-sports. But It interests me in the aspect it's something out of my comfort zone completely and is what is making me want to do it most of all.

Brief Fresh

Cath Kidston Crit

Comment on the effectiveness of the product/ proposal in relation to the original brief:

Strengths: 

The pattern sits well within the cath kidston range, very british. Works effectively across a range of different products and colours.

Suggestions:

Perhaps the green is slightly dark which pushes the pattern more towards autumn/ winter rather than all year round.

Maybe think about the scale of the pattern to be appropriate for the suggested products > phone smaller than the dress pattern.

Comment on the appropriateness of the response to the identified audience and/ or context. 

Strengths

Perfect choice of the images for the audience - middle-class - female.

Suggestions:

Maybe also try the pattern with a slice of cake/ cupcake or sandwich/ pork pie insead of the scotch egg - but still think about your resolution is strong.

Comment on the visual quality of the final resolution.

Strengths:

Clear illustrations, identifiable, fine and delicate to go with your audience.

Suggestions

Have you tried having the images which are now orange/ brown in your pale blue colour and then use the soft yellow background?

Comment on the quality/ effectiveness of the presentation of the product proposal.

Cath Kidston Inital Production

I drew out all the of elements I considered would be at a picnic for my Cath Kidston pattern. These include the following below. Although I'm sure that would be more I didn't want to over complicate things and add to much in. I wanted to get across the basic idea.

I ended up colouring in all of my elements in illustrator because that was easiest when it came to controlling the pattern how I wanted to without any undesired side effects and artefacts that would come across from scanning.

I liked the idea of doing the strawberries without any outline but I was unsure how well it'd translate when it was on background other then white.

I liked the style I drew the daisy in, I wish I was able to redo all the rest in a similar fashion however I don't think it would have worked out as well, or printed well.

(Taken from crit boards)

Cath Kidston Brief

I've decided to go with the YCN brief of Cath Kidston instead of the Oasis brief, the reasoning behind that is because I wasn't really interested in it. However, the been able to create a pattern/ print for Cath Kidston appeals to me a lot more then in store messages. 

Brief Cathkid

Oasis

I've decided to give up on the YCN Oasis brief, I've got a real lack of interest in it and I think I'd be progressing a lot faster If I were to pursue another brief where my interests are better invested. At this point in time I feel like I have a good opportunity to find something else, perhaps within YCN or D&AD or some other big competition.

Design Production: End of Module Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD504
Module Title	Design Production

END OF MODULE SELF-EVALUATION

NAME	Adam Garbutt

1.     What skills have you developed through this module and how effectively do you think you have applied them? Design for Print: In design for print I really pushed my self to get away from what I’m used to doing, in this instance printing my entire book via screen-printing which is a huge step for me personally to get comfortable doing it. Although I did learn a lot doing a tonne of new and different methods and processes that are available with in the college, I do feel I’ve grown as a designer because of it. Knowing the different applications that are available and how and what I can use them is something that’s helped me when it comes to new ideas for projects later. I now know how else things can be used and what for. On top of that I’ve become really confident with doing stuff like embossing, foiling, laser cutting on my own which is was the complete opposite last year. Design for Web: Although I had previously used dream-weaver long ago in GCSE, it hadn’t prepared me for design for web. Learning to code and build a website in the very short lessons was something that took me a month to get my head around, I got really excited when I finally made my website because it felt like a big accomplishment for me. I do feel like I could improve the website but I feel currently limited by my ability to code which is feel let down by. Design for Print & Web: I don’t know how I managed to pull off design for print and web, I really showed my self how far I can push my self in short period of time I had to create and produce what I had. With design for print & web I felt like I cultivated what I’d learnt in the previous two and combined them rather then learning more new skills like I did in them. It was maybe more about refining what I had already learned, layout (website) and consistency within my branding that I have improved within Design for Print & Web. From doing this brief however, I do feel more pushed to create more in a shorter space of time because I do know It’s possible most of all.
2. What approaches to/methods of design production have you developed and how have they informed your design development process? Mock-ups and testing out ideas before I committed to them most definitely. It’s helped me an incredible a lot when it came to decision-making. I created multiple different binding examples as well as print samples to help me conclude my decisions on colours and format. It evidently helped me produce a much more polished finished product in the end. However, the sacrifice I encounted with this is, is that of a slowed work pace due to having to work around methods I used (screen printing) due to how time consuming it was. If I were to apply this method to say digital print It would have been a lot easier and faster for me to produce the work I did. It did result in me being much more happier in the work I did create however.
3. What strengths can you identify in your work and how have/will you capitalise on these? I’d say really this most definitely what’s already been said within the previous question, aside from that I would say my finishing and overall polish of my work has definitely improved and became a strength over the course of the module, I feel this was most evident within design for print due to the continuous mocking up and testing. But it was also in the case within Design for web too, my website I thought really stood up on it’s own and was quite a strong piece of work.
4. What weaknesses can you identify in your work and how will you address these in the future? Blogging, Time management, Scamps. The three things I probably didn’t pay enough attention too even though I really should have. In the big rush to try and get things done before and after Christmas break I forgot to keep up on top of blogging, beforehand however I was really keep on top of it and then work took a bigger priority and I really regret that but I’m happy I managed to get the work done when I did.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these? • KEEP ON TOP OF BLOGGING. I got way to carried away within my own little world of trying to actually finish making my work that I left little room to blog, I’ll be able to catch up on other work instead of having to slog away on blogger which is terribly fun. • Juggle my modules better, I focused a bit too much on Practice over the past 2 months, I’ll be able to more relaxed by the end of module hand ins and not have to see 3am on my clock as much. • Create my scamps and don’t get carried away with designing it, I’ll more of a back bone to work from instead.
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance				X
Punctuality					X
Motivation			X (end of module)		X (start of module)
Commitment				x
Quantity of work produced				X
Quality of work produced				X
Contribution to the group					N/A
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

OUGD504: PRINT AND WEB FINAL PRODUCT

Design for Print: Final publication (PDF)

Design for Print & Web: Final presentation boards

-Design for Print : Final Presentation boards

Design for Web: Final presentation boards

Design for Print: Digital printing

I made a list for my self concerning what I needed to print and the correct sizes just in case. Anyway, I had bit of an accident down with James in digital print. He only had 3 sticker sheets (A3) and I needed two. The machine decided to rip through two so I had to resort to using the slightly damaged ones to use on my products but you couldn't really tell too much. Notably the salad packaging.

Knackered.

I wanted to apply stickers to a Starbucks cup but when i put one over the logo, it showed through so I had to create little circles to cover it up and then stick on. Because of these they peeled slightly during photographing them.

Responsive Pitch & Propose

5 Reasons I’m going to win:

• I’ve motived for this brief

The outcomes we create might not be actually fully resolved products. It could be concepts, idea generation.

The actual design process is a dialog with out people, and within various points within that we have to communicate proposals, visuals and ideas.

You will have more and more briefs multiple going on at the same time. I have to project manage with shorter and sharper deadlines.

50% of this module isn’t about the final product it’s about how we manage our time and how we generate and create ideas towards the briefs them selves.

10 things to consider to writing persuasive project proposals.

Sam Arthur RUNS Nobrow.

Set clear aims and objectives, what are they.

Overall aims, Outcome

What will the impact be.

Specific aims, Outcomes

Who or what will ‘it’ IMPACT on?

Objectives, Outputs

How will you make an IMPACT?

First describe your aims:

Aims: Aims are the changes that your project will make to the status quo.

• Changes to people’s perceptions
• Changes to the way people do things
• Political change
• Social change
• The impact that your finished work is design to have on a particular audience. 

Objectives: How you will achieve your aims

• What research you will carry out
• Where you will go for specialist information
• what kind of people will you contact help you along
• What expert advice will you need
• What processes will be involved.
• Which skills will be evidenced 
• What activities will take place
• What pieces of finished work will you producing

If you stand out from the crowd, present innovative ideas, backing it up with the research. You can present you aims and objectives.

The aim is what you aspire to do, your objective is how you are going to achieve it.

Specific - Details exactly what needs to be done

Measurable

Achievable

Realistic

Time bound

SPECIFIC research, who, why what and where. 

If i set out to research have i actually done that, spoke to the right people, did i find out what intended to do. 

Outcomes need to be measurable, have I achieved them for example.

If I’m dealing with a print method, the specific criteria for success and coming away for is coming away with the knowledge of how to communicate it and what needs to be done to do it.

Use words from the brief.

• Who needs it?
• Why do they need it?
• What evidence can you provide to support your argument?
• What circumstances have created this need?
• Don’t make empty statements.

They will want to play it safe, You need to justify and argue the NEED for your response. What proves your way is the better way to go. Proves it is far better then what they already have? What evidence do i need to support my argument. 

If you understand the need for this, what are the circumstances for the creation of the need of what they’re asking?

It’s the fact that they don’t understand their clients. (Fedrigoni wanting to be fun, when they’re boring paper merchants.)

If it’s not something you’ve researched, don’t make a empty bullshit statement.

BACK EVERYTHING UP.

Who are ‘THEY’?

• Demographics?
• Locations?
• Lifestyle?
• Which industry?
• What values do they have?
• Why will the engage with it?

Be very specific of the audience. You have the audience who you’re producing work for, BUT you’re also producing work for which is the audience who your client probably wouldn’t appreciate. Which is them. The client.

How do you pitch to a design manager of a company or to a CEO of a company?

You may be producing for HIGH end users, but the client doesn’t want to spend so much money. HIGH end product but on a budget cost. They want to make bigger margin profits.

• What are your goals?
• What are your ambitions?
• What are your success criteria?
• What are your values?
• Political standpoint
• Environment concerns
• Social factors
• Economic factors

If your criteria that is really effective and solves the problem, you have to communicate that.

If your criteria is something thats very risky, you have to communicate that. 

Communicate success, your more likely to succeed. If you show that it may possible feel, you won’t succeed. It’s too risky for them to invest. You have to communicate your motives, be successful.

WORDS TO AVOID in anything critical:

Unique, nice, special, normal, bland, sleek, definitely, awesome, basically, essentially, totally, interesting, utilize, like, get, got, I, chance, actually, really, truly, amazing, everyone, never, always, things, life, a lot, good, bad, cool, whatever, went, boring, trendy, stylish, maybe, individual

Make your proposal easy to read by: 

• Using a professional template/ layout
• Using the appropriate tone
• Not repeating yourself to pad it out
• Asking two people to check your grammar and spelling before you submit

Neutral Language

Be Professional

Don’t pad it out, make it fresh, new, progressive and professional.

Keep it short, sharp and to the point.

CHECK GRAMMAR

Begin with your vision of the ending in mind.

Assume nothing, Explain everything.

The reader knows nothing about you, skills or context of the project when they read the proposal.

What is my product and what could i propose.